The classified advertisement is the very effective and affordable source for promoting the business. It is basically a brief composing of text listed in newspaper, magazine, and periodicals or on websites. It is the small ad usually in short print. It can be charged or sold free of cost.
Earlier classified ads were done through newspaper or through books published with only ads. Now a day’s ads have become more informative and can reach a maximum number of people with less cost through online websites, social media, web media, newspapers, etc.
How to promote business through classified advertising-
#It is for them who are getting poor or no response for their products and services.
#It is a business that is facing tough completion.
#It is for business with a low budget for promotion.
#It is the best way to promote business for startups.
#It is also for those who want to achieve high organic search results
#It is a necessity for both start-up and existing businesses.
#It gives good results in less time by reaching thousands of targeted customers in seconds.
Free OR Paid classified websites
You have started an online business, lacking to have traffic. You can promote your business through free classified websites. In the limited budget, this is the best option, to avail.
There are also paid forms of classified ads which charge a minimum amount of advertisement based on the location, age group, lifestyle, etc.
Identify the target customer
The next important thing is to identify the target customer. The customers are of many types for e.g. if you are running a business that is of the female salon than your target customer is to reach the female than male, for this, you might run classified ad in the female magazine or on the website or select a suitable keyword for salon keyword search on search engine.
Use perfect keywords
A selection of words is the crucial part of the advertisement. Use that keyword which can easily be found by your targeted customers. Make it short and informative. Don’t forget to give details of your website, email id or contact number.
#The directories you are using for classified ad should have high page rank.
#Try to place ads frequently so that it improves the rank and give more views.
#While promoting classified ad online it is important to attach links to your website name or any keyword which directly takes the customer to the desired results.
#Make your ad unique by ad shines and try to stand out from the crowd with some smart and creative ideas.
#Track your website traffic and alter your strategy accordingly. For e.g. if you sell a coffee mug as your product then place your ads on home improvement sites or gifting sites rather than on apparel selling websi
Now a day’s online marketing is on hype. The strategy is to promote ad through free classified and reaching the maximum number of people through social media or web forums. Traditional print ads in the newspaper are less effective and costly too for the small businesses.